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EVERY Website Needs A “Nutrition Facts” Label
Consumers should be able to understand and CONTROL how their personal data is collected and shared.
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EVERY Website Should Have A “Nutrition Facts” Label
The nutrition facts label tells a consumer what is inside a good. The government should require something similar for every website.
People should be able to understand and control how their personal data is being sold and shared online.
Forcing people to read a tiny print webpage written by lawyers is not the answer and neither is forcing people to accept tracking cookies.
Senator Kirsten Gillibrand recently proposed a new government agency to protect privacy on the Internet.
Senator Gillibrand, our proposal is that EVERY website should be required to post a “nutrition facts” label on their homepage so visitors could determine if they think visiting that site is “healthy” for their personal data and computer.
A Proposal for a “Privacy Facts” Label
Instead of fat, calories and sugar, websites should be required to list:
1. ALL of the information their site captures (device, browser, IP address, screen resolution, country, city, state etc). They should be able to provide a link so the person could see ALL of the data that is being captured in real time.
2. How many cookies are on their website. List ALL of them (1st party and 3rd party)
3. What companies do they share this info with. Does the company use CNAME Cloaking to mask 3rd party cookies?
4. How long is this information stored and where.
5. What company delivers the ads on their site and WHO OWNS the ad platform (Ex. Doubleclick owned by Google)
6. What company owns the site (Ex. Youtube owned by Google)
Creative software engineers could figure a way to allow the consumer to simply check “Do Not Track” on the “Privacy Facts” label each time they visit.
There will always be that don’t care about what they put into their “mouth” but for those that truly care about online privacy, this will provide an EASY WAY to know what they are “eating”.
How You Get Websites To Comply
Just like the FDA screens and does random product testing, this too could be done very easily to determine if the info on the “Privacy Facts” label matches with the current testing.
If a company fails to offer this “Privacy Facts” label, they automatically lose their SSL certificate and their site would be labeled “unsecure” this would make browsers red flag the visit, drop them out of most search queries and make ecommerce quite difficult.
Our company takes online privacy and security very seriously.
Let’s give the consumer control of their own personal data and solve online privacy problem.
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