Google’s FLoC Gives Your Browsing A Behavior Rating For Advertisers

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Google’s FLoC Gives Your Browsing A Behavior Rating For Advertisers

What’s worse than Big Tech tracking when you browse the Web?

How about Big Tech rating your browsing history to determine what content you get to see.

The Electronic Frontier Foundation calls Google’s Federated Learning of Cohorts, or FLoC, a terrible idea

MANY web browsers have already started to block 3rd party cookies but Google, in the interest of more online privacy, announced they would be end 3rd party cookies.

Advertisers follow you with those cookies and profile you with targeted ads.

Google replaced this with a new technology called FLoC, that takes ALL OF YOUR BROWSING HISTORY and gives you a behavior rating. 

FLoC Should Scare Anyone That Has An Opposing View To Google

Do you know how China has a “Social Credit System“? This is a credit score Chinese citizens are given based on their economic and social reuptation.

The Chinese Government tracks their citizens and evaluates their trustworthiness.

Do you see where this is going?

Google is EVERYWHERE. You cannot visit a website without Google seeing your identity. Google has been tracking you for YEARS and now they are giving YOU a behavior rating.

You will NEVER know what your rating is or how it was determined.

Think of the ramifications when the largest Internet advertiser in the world can determine what ads and content you see.

Does anyone remember the Hunter Biden laptop.

What if your political or religious views are different than Google’s? Will you be forced to ONLY SEE what they want you to see? Here are Google’s views on important topics.

Just remember that EVERY click you make online, you are being watched and rated.

FLoC Represents An Internet Advertising Monopoly For Google

3rd party cookies gave advertisers a chance to target ads but with Google eliminating them, advertisers are now completely dependent on Google’s behavior rating.

Here is where this rating system gets DANGEROUS.

What if you want to advertise to one political party and that party is opposed by Google? Will Google’s FLoC charge you a much higher rate? Would you even know?

Would Google make ads so cheap for one party that you would only see that one party? Do you see how elections could be determined this way?

Google’s FLoC advertising should terrify everyone that uses or makes a living on the Web.

There is a way to avoid being tracked and judged by Google.

Google Cannot Match The Identity Of A TraceFree Browser.

TraceFree is a virtual private browser which means the browser runs on a server in the cloud and NOT on your computer. Each session starts with a brand new browser. Your browsing cannot be matched to you or your device because the browser isn’t on your computer.

It is like surfing for the very first time with someone else’s computer, in a different location!

Google has no idea who you are and cannot discriminate against what you see. Their FLoC is useless because their is no browsing history to prejudge you with.

Now you cannot erase your previous browsing history, but you can start preventing your browsing from being rated when you use TraceFree.

TraceFree is now available for Windows OS. You can start a 7 Day Free Trial today!